25 Years of Craft. Now Finally Online.

Raasrang is a Gujarat-born ethnic wear brand rooted in something most brands can only pretend to have — a real, decades-deep connection to the craft.

Our family has been working in Gujarat's textile trade for over 25 years. We've spent those years building relationships with Kutchi artisans, Ajrakh block printers, and the craftspeople whose hands create what you see on these pages. This was never a business built in an office — it was built in workshops, at looms, and in the homes of the people who keep these traditions alive.

Raasrang is our way of bringing that world to you.

We started because we saw a gap: authentic Kutchi and Ajrakh craftsmanship — the real thing, made by real hands — was either hard to find or buried under mass-produced imitations. We wanted to change that. We work directly with artisans, cut out the middlemen, and pass the value on to you.

What We Believe

• Craft deserves to be worn, not just admired in museums
• Inclusivity isn't a marketing line — our fits go upto XXL
• Festive wear should make you feel like you, turned all the way up

Raasrang is built in Ahmedabad, Gujarat — the same land where every piece we sell comes from.

— Pruthviraj Chauhan, Founder